Penned Thoughts

The Story of Bottled Water, releasing March 22, 2010 on storyofbottledwater.org, employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over seven minutes, the film explores the bottled water industry’s attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to ‘take back the tap,’ not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.

Unfortunately for me, we get water out of the well in Siliguri (through a modern automated pump, not with a bucket and a pulley) and, although no one else in my family has a problem drinking it once it has been through the filtration system, I feel like throwing up every time I take a sip of that water, rich in iron as it is. Bottled water is my only solution out there but I’m hoping that will change once I have had a reverse osmosis based purification system installed.

[via Daring Fireball]